Word Vomiting, take one.

IT'S WEDNESDAY 11.13.2024

This week, I was re-reading one of my favorite books, " This is Not a T-shirt" by Bobby Hundreds. There's a line in the opening pages that really leaves my thinking deeper. To summarize, Fashion is Art, Design & Trends. Clothing is Sales, Merchandising and Necessity. We are about Culture and Community. This is about the idea of "People over Product", which has such a deeper meaning than the words themselves. Let's break that down, based on how I view it.

People create and environment, a culture which in rooted in their own hobbies, interests & passions. Most people that dive deep into these cultures almost start becoming what they love and believe in. This sometimes can be looked at as something bad or disingenuous but I feel completely different. I think this shows someones desire to focus, develop and grow themselves within this specific area.  Culture is everywhere. It's rooted in every part world. A truly amazing culture and environment makes people want and choose and remain to be a part of these, in both personal and professional surroundings.

When creating the idea of BOXES & BARBELLS, culture was the one thing spotlighted in the foreground. It was the one part I knew I wanted to us to be about. It was the people around me that made me a better person, that made have the courage to try to this again (again, yes, we'll touchbase on this later on.) So this community created an environment and culture that truly drove me to be make some kind of impact and I hope this also impacted others to do the same. Our goal going forward... how do we inspire this culture to grow to touch as many areas and people in order to help make a change in their lives. As we try to continue this growth, we'll stand by the five words that helped fuel us, People. Passion. Positivity. Progress. Proactive.

​It's been such a fun ride so far with Boxes & Barbells Lifting Club. I can't stop expressing what all the love and support that we've been seeing means to me and the brand. With that said, Let's see how far WE can get this.

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Love always, 
Mahalo.